Achievement Get: A way into video games

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The future of the gaming industry seems all too murky in the eyes of both gamers and developers alike.


My future too seems to be following one of unchartered territory full of student debts and a daily struggle to retain a minimum wage job. In spite of this, very recently in fact, I’ve met a few people who have inspired me to keep at what I enjoy doing most and for me to attempt to make a name for myself in video game journalism.

In this feature I’m going to explore my experience of being a small time journalist awkwardly attempting to make it in the rather intimidating world of video games.


When my first crudely done Minecraft video made within Windows Movie Maker was first published onto the popular video streaming site “YouTube” I felt a sense of extreme accomplishment. Now I look back at that and think “what the hell was I doing?”.


Develop:Brighton Ice breaker and drinks – Images via DoubleUpGaming

But hey, we all need to start somewhere right?

During this time, however, I never once thought I’d even have a chance of attending events such as EGX, Insomnia, Develop and let alone the Develop Industry awards all as accredited press.

I enjoy writing about games and even more so enjoy feeling part of a community of like minded developers, media and services.

I’m proud to be referred to as a video games journalist.

Of course now I have a growing hunger and desire to head off and report on even bigger events from the Game Baftas to GDC (providing budgets allow).

What I’ve experienced over the last few weeks.

With my time spent at the Develop:Brighton Conference and the Develop Awards (both separate entities under one name) I’ve found an open door into the industry and most importantly a chance to grow in an already competitive market.

What may surprise you is that the games industry is one of the friendliest to be in. (apart from the Microsoft HoloLens team: they wouldn’t even talk to me after they found out I was a journalist).

HoloLens put aside, there were plenty of people willing to talk to me and hear out my side of the story as someone who’s only just getting to grips with the behind the scenes of how the video games industry works.

Most notably was my pleasant encounter with the entourage of journalists from other much larger sites such as the Guardian, IGN and Pocket Gamer who were all willing to point me in the right direction and give me a friendly welcome.

Meeting the CEO of PCGamesN was also a notable highlight as we had a chance to exchange our views on the Minecraft player base.

(I’d like to personally thank Jordan Erica Webber a mighty fine games journalist for taking me under her wing and introducing me to some notable people – Actually Young Daniel)

It’s hard to get things right first time.

I’m not going to lie, it’s been insanely difficult for me to get my foot in the door, but once it’s in I can guarantee that you will witness some amazing feats in the video games world with games such as Lumino city (featuring real 3D motion captured graphics)  and virtual reality gear from Manus that allows real time movement of your fingers in a digital space.

develop talk

Sometimes I found it difficult to ask the right questions, other times I found it uncomfortable to squeeze my way into an ongoing conversation. Heck after a few drinks I even managed to completely mess up our website view figures by complete accident with no idea how to rectify it.

Nonetheless I still managed to find the funds to get out there and secure as many interviews as I could for the next few months going forward. After probably annoying NB media to their wit’s end, I even managed to tweet live from their excellently executed industry awards.

Things look much more intimidating than they actually are

Events such as the Develop awards pull in some of the largest companies from the video game spherical and are part of a vast, complex network of industry professionals.

develop awards

Develop Industry Awards – Images via DoubleUpGaming

So how on earth do I make my small lonesome voice heard in such as large dynamic?

The answer is simple. Make the right impression and meet the right people who can help to amplify your voice to be heard above all the noise.

I’ve naturally always been open to new ideas and am always inquisitive to the world that surrounds me. This has put me in a whole host of situations where without a doubt my passion for gaming has prevailed as the one thing that keeps me on the straight path.

There’s a clear direction in which I’d like to take this site. With determination and support from such an inviting industry my small lonesome voice will grow into a mighty roar with DoubleUpGaming.

It’s a never ending journey.

It’s no secret that I’m in my infancy of the big open world of games that’s closing in around me.

Heading off to Develop:Brighton has really opened my eyes to the potential this site has to give and how we can work with enthusiastic professionals in the field of Gaming to catapult what we’re doing into the mainstream market.

paper landers

Going forward I personally want to drive this site with high quality features with a range of industry topics that will appeal to both Gamers and Developers worldwide.

If my journey so far has proved anything, it’s that things are about to get a whole lot harder as I exit the world of hobby and enter a realm of professional journalism.

Tell me about you video game journey!

I will be following up this feature with some interview’s from others who have either already made it big or have only just found their way in like me.

If you’re fairly new to the industry or maybe securely established then feel free to let me know via twitter or by leaving a comment down below.

Enjoyed this article? You may enjoy reading my catch up on what was going down at Develop:Brighton during the week.

There are 2 comments

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    • Daniel Colaianni

      Hi Ena,

      It’s not as difficult as you may think – it’s best to get some practice by writing up an article on game you may like and then if you’re proud of that try sending it around to some smaller publications such as ourselves and see what kind of response you get!

      You never know unless you try, best of luck!

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